AI Insights · Timothy · October 2022
Top 5 Travel and Local Apps Performance in New Zealand Q3 2022
In Q3 2022, the top travel and local apps in New Zealand showed varied performance in downloads and active users. Key insights reveal trends in user engagement and app popularity.
In the third quarter of 2022, the top travel and local apps in New Zealand exhibited diverse trends in downloads and active users. Here’s a detailed look at the performance of the top 5 apps: Air NZ, Booking.com: Hotels & Travel, HomeAway Vacation Rentals, Airbnb, and Mobil New Zealand.
Air NZ saw a consistent performance in weekly downloads, ranging from 5.8K to 6.9K throughout the quarter. Weekly active users showed slight fluctuations, peaking at around 15.8K in early August and experiencing a dip to approximately 14.4K mid-September before rising again to 15.5K by the end of the quarter.
Booking.com: Hotels & Travel maintained a stable download rate, averaging around 4.5K to 5.2K weekly. Active users were robust, with a peak of about 156K in the last week of September, showing a growth trend from 134K in late July.
HomeAway Vacation Rentals experienced varied weekly downloads, starting with 2.3K in late June and ending with 2.4K by the end of September. Active user numbers increased steadily from 11.8K in late June to 14.7K by the end of the quarter, indicating a growing user base.
Airbnb had a consistent download trend, ranging from 2.1K to 2.8K. Active users peaked at 41.3K in mid-August, showing a significant increase from 29.5K in early August, then stabilized around 32K to 34K towards the end of September.
Mobil New Zealand showed a notable increase in downloads, particularly in September, with a peak of 4.6K in mid-September. This was a significant rise from the 1.2K to 1.9K range observed in July and August.
These insights are based on data from Sensor Tower, which provides more detailed analytics for those interested in further exploring app performance trends.
